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Celebrating 2011, Cheering in 2012
Yes, we have lots to celebrate! For a few of you, you may be thinking about how difficult 2011 has been and you can hardly wait to put it behind you and start fresh, but come on. . . let’s find the grateful, amazing moments of growth and success from 2011 and embrace and celebrate those moments. Even in times of struggle, there is a lesson that shines through that teaches us something for the future. You will have a better 2012 simply because you lived through the good and bad of 2011.
I am hoping, too, that the 2011 holiday season will be memorable for how smoothly your events sailed, the incredible revenue that you generated and how happy you made your clients. Now, with the end of the year drawing so near, you already know what’s coming – a busy January where we can barely take a breath (and you know you love every minute of it!)
So as you start looking forward to the excitement of cheering in 2012, here’s just a few thought/reminders to mull around in that busy, creative brain of yours:
- Send all of your holiday event thank you notes and follow up with a phone call to re-book for 2012. Might as well start now!
- Make a list of your best clients from 2011 and call them first to wish them a Happy New Year and discuss their event calendar for 2012 – our best clients deserve first choice at the best event dates!
- Man the phones! January is known for NON-STOP phone calls, so make sure you have good phone coverage so clients get a “live” person most of the time. This is sometimes very difficult, so if message do go to voicemail, a same-day response is a must!
- Make a list of all of the people (both event prospects and industry vendors) that are on your “MUST MEET!” list for 2012.
- Plan your educational enrichments for the year. There are LOTS of choices when it comes to conferences, seminars, etc., and the most important thing is to plan for and do SOMETHING. Make a list of the things you want to learn or fine tune in your knowledge base this year and then look for the opportunities that match your list. We need to constantly be growing, both personally and professionally, and keeping ourselves motivated.
- Get a fresh start! Clean out files, cabinets and de-clutter your office! A clean and efficient workspace makes for a more productive and happier you!
- Challenge yourself to make 2012 new business all about the relationships you will build and cultivate and less about “cold calling”. Besides, it is so much fun and WAY easier!
- Renew, Refresh, Celebrate! Take a breath, reflect upon everything that was SO RIGHT in the world in 2011 and celebrate your personal and professional successes. Smile, thank your team, get a foot massage, sip some champagne and read the “love letters” you get from your happy clients!
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"Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation."
- Brian Tracy
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Tactics |
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Celebrate Your Crumbs
by Simon T. Bailey
Recently, I was being interviewed by Total Package Women's Network. A caller asked, "what do you do when your internal picture of future success is the total opposite of your current reality? How do continue to push yourself forward when everything that you are hearing says stop spending, hold on to your job or business and wait for the U. S. Congress to share how they can save the freefalling economy through tax increases and tax cuts?"
In an instant, I said that you have to take the crumbs of your life and realize that there is a loaf of opportunity awaiting you. If that is true, then there must be a bakery where you can scale your brilliance and impact the world.
In a new study by the Barna Group, it states that one out of every three adults in the United States of America say they are not living life to their fullest potential, including those who say they are "not at all" (6%) or "not much" (26%) . The study then went on to say that 70 million Americans (31% of adults) feel "held back or defined by something in their past."
If you have settled for the life you have instead of the one you desire, what are you going to do to change it? If you are held back because of "whatever", either you deal with it or you will continue to loathe the crumbs of life. Bring me your crumbs and let me show you how to turn it into something you've never seen before.
The first 22 years of my life were crummy and without a lot of possibilities. But one day I heard about Jesus Christ and became a follower. I am totally cool with Jesus, however, some of the members of his fan club freak me out. I gave him the crumbs of a boring existence, crumbs of rejection, crumbs of dejection, oppression, depression, and suppression. He said "I am the bread of life". WOW... someone that knows what to do with crumbs!
Bring me your crumbs. Some people have settled for the crumbs of an unfulfilling marriage that is holding on by a thread. Why? Either be in it to win it or free the person to a happier life. If you are divorced, pick up the crumbs of brokenness and bake some bread. Don't allow your past to strangle your future.
I was in New York City and decided to witness Occupy Wall St. with my own set of eyes. Though I didn't necessarily agree with the protesters, I clearly understood their perspective. They were tired of pursuing the crumbs of finding a job, owning a home, and building a meaningful life to no avail.
As I am writing this e-newsletter, I sense that some of you don't know what to do with your crumbs. In fact, you settled for the crumbs of limitation as the walls of no hope begin to close in around you.
Stop accepting the behavior crumbs of your bosses. If they don't respect you and you don't respect them, move on. There are too many cool bosses to work for than to work for a total jerk.
Start developing an appetite for the spectacular instead of settling for the crumbs of the ordinary.
Stop accepting a crummy marriage relationship. Sometimes you can be married, but not marriage-minded. It doesn't help anyone in the long run. Start looking at your spouse or significant other through the eyes of brilliance. You can't change them, but you can change how you to choose to see them. Once that happens, you begin to change how you talk to them.
Stop accepting the crumbs of negativity that are fed to you by complainers, whiners, and people that are more negative than an undeveloped piece of film.
Start to gather the crumbs of your existence and roll it into a loaf of bread. This is a new spin that I am putting on making lemonade out of lemons. How do you like it? Send me an e-mail and let me know.
Once you make one loaf of bread, then find the bakery and do it for the rest of your life. That's exactly what I did. I took the crumbs of being a black male in America and all the ingredients that come with it. I rolled together the crumbs of working for six different companies, working ten different jobs in twenty-five years, and living in three different states. This became my loaf of bread which is Release Your Brilliance. After selling 17,000 copies of Release Your Brilliance out of my trunk, the back of ballrooms and to whoever would want it, I decided to sell the bakery to HarperCollins and they have now distributed my loaf of bread throughout the world in Spanish, Portuguese, in India and soon, China.
As a result of this experience, I am now off to create a new bakery. Just remember ... it all started with a crumb!
Simon T. Bailey
Brilliance Institute
simontbailey.com

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"It is not what we get. But who we become, what we contribute...
that gives meaning to our lives."
- Anthony Robbins
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More Resources |
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Announcing. . .
Mel Lewis, member of the PGA of New Zealand since 1969 and Golf Tournament Director at Braemar Country Club in Tarzana, California for 14 years, has just published his much anticipated book, "Golf Tournaments 101".
This book describes in detail how charities and organizations can raise money by holding a one-day fundraiser golf tournament. Step-by-step, everything you need to know about setting up and running a successful event is explained in simple terms. Even people with no knowledge of golf can put a tournament together! There is a CD included with over thirty user friendly files; for example: an advertising flyer, golfer registration-forms, entry-forms and golf tournament rule-sheets. This is a must have book for charities, event-planners, schools, religious groups and booster-clubs. It is also an informative reference guide for golf professionals.
For more information, you can visit CharityGolf101.com or contact the author, Mel Lewis at 559-623-9399.
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People in the News! |
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Congratulations to our new
Beverly Clark Certified Wedding Professionals:
Megan Galbraith, Embassy Suites, Waltham, MA
Nataly Codero, Costabaja Resort & Spa
Marialma Ortiz, Occidental Grand Xcaret, Playa del Carmen
Amanda Scott, ClubCorp
As well as gaining their certification, they now have the right to use a logo with their new designation on all marketing materials.
Every great salesperson in the special events industry, whether new or seasoned, has passion!
Passion for the industry
Passion for the event
Passion for the outcome
Passion for creating unforgettable experiences!
What drives your passion?
Share it here
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"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
- John Quincy Adams
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Wedding Services |
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Advertise Your Business to Millions of Brides
After 11 years servicing wedding venues exclusively, we are opening WeddingLocation.com to all wedding services. Why? Because our registered brides have asked for it and we always try to say yes to our brides and partners!
To get started today, review our
rate card; go to weddinglocation.com/vendorpass and follow the easy to use prompts.
Your listing will go live in 2 business days or less!
For national advertising or bulk listings pricing please contact: lynne@weddinglocation.com
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| About Lynne |
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Editor in Chief
Lynne LaFond DeLuca
Lynne is the Sr. Vice President, Business Development and Education for Beverly Clark Hospitality Training. She is a highly regarded speaker in the special events industry and has written for industry publications including Boardroom and Catering magazines. Lynne has trained people around the world in the art of catering industry sales and operations. She has an absolute passion for what she does and for helping the people that she works with in the hospitality industry to perform at their maximum level.
lynne@beverlyclarkenterprises.com
More info on having Lynne as a Guest Speaker at your next industry event or sales meeting, please visit >>
Beverly Clark Hospitality Training
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| Resources |
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Beverly's Advertising Resources
Contact a Beverly Clark Representative about advertising on one of our websites. A strong internet marketing presence is a MUST today!
T | 800.933.3434
E | info@beverlyclarkenterprises.com
For information on advertising in this newsletter please go to our:
>> Newsletter ad information
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Credits
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Top photo courtesy of
Sara Gray
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