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NEW IN 2009
Podcasting lives in the sweet spot of our strategic mission to reach brides in a meaningful way, whenever and wherever they plan. As an on-demand media vehicle, Podcasting can be accessed at home, on the road, in the gym or while shopping.
In 2009, the Elite Wedding Collection will produce three Podcasts: Beverly Clark's Elite Caribbean Resorts, Beverly Clark's Elite Latin America Resorts and Beverly Clark's Elite Hawaii & South Pacific Resorts. Member properties will have the opportunity to be included in a four-minute segment promoting their property within the Podcast.
All Podcasts have guaranteed distribution on Apple's iTunes, in addition to Beverly Clark's websites and the Wedding Podcast Network.
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The Podcast Consumer:
- 47% Female
- 42% Ages 25 to 44
- 32% HHI $100M+
- 2:23 Hours online EACH DAY
- 82% Have made an online purchase within last 12 months
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